Building a world where women are seen.
For too long, being a woman meant being unseen. By the healthcare system, by the research, by the technology built to help. We are building a world that changes this. For good.
The world wasn't built for women.
It runs on male defaults.
All calibrated to bodies and lives that aren't hers.
So she compensates.
She works harder. She tracks more. She buys the supplements, downloads the apps, books the appointments.
And still ends up exhausted and certain she's failing at something.
She isn't failing. The system is.
The world wasn't built for women. We are.
Learn about our story and what we're building toward.
Our story →The people building this
Daniela Fajardo
Heels Off — one thing from the clinical and wellness world, made real for the working woman. Weekly.
Women Don't Live in DaysMay 29, 2026Juanita Morales Ocampo
Long-form essays on what bodies actually do and what that means for real lives. Bi-weekly.
Read on Substack →Maria.AI
The friend who actually gets it. She knows your body, your week, your patterns and the random thing that happened Tuesday. And she takes care of you, so you can take care of everything else.
Meet Maria →What we're thinking about
Sex bias in pain management decisions
An analysis of 21,000+ emergency department records found female patients are consistently prescribed less pain medication than males with identical pain scores — and the disparity holds regardless of clinician gender. Moves the conversation from anecdote to large-scale evidence.
Women were undertreated for their pain regardless of the gender of the doctor or nurse attending to them.Technology
Flowing data: women's views on privacy and data security when using menstrual cycle tracking apps
The first peer-reviewed qualitative study of what women actually understand about the data their period apps collect — conducted in the post-Dobbs landscape where this data can be subpoenaed. The gap between user assumption and app reality is the story.
Only one app reviewed explicitly addressed the sensitivity of menstrual data with regard to law enforcement in their privacy policies.Body & Culture
How sexism in medicine continues to endanger women's health
A Radcliffe symposium maps how sexism in curriculum, clinical pattern recognition, and trial design creates cascading harm. The structural argument made by credentialed voices at an elite institution.
From marginalizing heart disease symptoms to over-diagnosing anxiety, the medical system was not designed with women in mind.Founders
Meet Ida Tin, the entrepreneur who coined the term 'femtech'
Ida Tin, co-founder of Clue and the person who coined 'femtech', argues the sector's core problem is a data infrastructure gap — decades of missing female health data that cannot be fixed by apps alone, only by building the science from scratch.
There has been an extraordinary blind spot around female healthcare.
Every woman has a story that deserves to be heard.
— The Women, coming soon